Privacy Policy
Last updated: October 2026
Draft: please have legal counsel review before official publication. The Thai version prevails in case of conflict.
ProApp Service Co., Ltd. ("the Company", "we") takes the protection of personal data seriously. This policy explains how we collect, use, disclose and protect personal data of users of our services, including the Alis Talk platform ("the Services"), in accordance with Thailand's Personal Data Protection Act B.E. 2562 ("PDPA").
1. Data we collect
1.1 Data of our customers (service users)
- Account data: name, email, phone number, business name, billing address
- Payment data: order history and invoices (card details are held by a PCI DSS compliant payment provider; we never store full card numbers)
- Usage data: login records, IP address, device type and usage statistics used to improve the Services
1.2 Data of end customers (people who contact our customers through connected channels)
When a customer connects channels such as LINE, Facebook or a website, messages, display names, profile pictures and contact details of end customers are stored in the system. In this case our customer is the data controller and the Company is the data processor, acting on the customer's instructions under a data processing agreement.
2. Purposes and legal bases
- Providing the Services under contract: account creation, chat platform, invoicing and support (contractual basis)
- Improving and securing the Services and preventing abuse (legitimate interest)
- Complying with law, such as issuing tax invoices and retaining accounting records (legal obligation)
- Sending news and marketing offers, only with consent, which can be withdrawn at any time (consent)
3. Use of artificial intelligence
AI features process chat messages and documents uploaded by the customer to generate replies. Data may be sent to language-model providers under data processing agreements. Each customer's data is isolated and is not used to train models for other customers.
4. Disclosure
We disclose data only as necessary to service providers that help us operate, such as cloud hosting, payment, email and AI model providers, under confidentiality agreements, and to government authorities where required by law. We do not sell personal data.
5. Retention and security
Data is stored on servers in Thailand, encrypted in transit, access-restricted and backed up regularly. We keep data for the duration of the Services and delete it within 30 days after termination, unless the law requires longer retention, such as five years for accounting records.
6. Your rights
You have the right to access, obtain a copy, rectify, erase, restrict, port, object to processing and withdraw consent, by contacting us at the address below. We respond within 30 days.
7. Cookies
Our website uses cookies that are necessary for operation and cookies for usage analytics. You can configure your browser to reject cookies, but some features may not work fully.
8. Changes
We may update this policy from time to time and will notify you via the website or email of significant changes.
9. Data protection contact
ProApp Service Co., Ltd.
Bangkok, Thailand
Email: support@proappservice.com